The Apple store is ubiquitous in its place in popular culture. Apple fanatics love it, while many others see it a cultist physical manifestation of Apple’s culture. For Apple, the concept of the Apple store has been a roaring success that has firmly placed it far ahead of many of its competitors. Apple beats every other company in regards to retail sales per unit. That’s a testament to the runaway success of the Apple store. Here are the reasons why we believe Apple Store has been so successful since the first one opened in 2001.
Incredible Customer Service
Apple Stores provide incredible customer service, far better than any other store out there. For one, there’s a Genius Bar where customers can receive technical help in a fast and speedy manner. Apple trains its employees to provide customer service that leaves people with a smile on their face. Additionally, employees are fully bought into the company culture, and any potential hires have to be extremely passionate about Apple and its products. Unlike many other retailers, Apple employees actually are very passionate about their work. Some may say its a bit cultish, and that in fact might be the reason why Apple is so successful. Peter Thiel mentioned in his book, Zero to One, that many successful startups are cult like. The fact that Apple has managed to stay so tight knit even despite become such a large company is a major reason why its such a huge player on the field today. Apple’s excellent customer service inspires fanatic levels of loyalty that many military forces could learn from.
Apple products are extremely well designed and aesthetically pleasing, which is one of the reasons why Apple has experienced so much success. You immediately feel the difference when using an Apple product as opposed to a product from another company. Apple Stores are no different. The layout is both functional and extremely pleasing. When you see an Apple Store, you’re immediately drawn to its minimalist, clean, and sleek look. They stand out from the crowd.
Some Apple stores(flagship stores) are architectural marvels in themselves. For example, the Apple Store at the Zorlu Center in Istanbul, Turkey is an underground store, with a glass lantern above ground which looks incredibly stunning. Its won awards for architecture.
Apple’s underground store at 5th Avenue in Manhattan is just as impressive. Check out the entrance that’s above the ground.
The interiors of the store are incredibly well done as well. The layout is uncluttered, easy to navigate, and calming. The walls are painted with just the right color for the environment. A friend of mine, John a professional interior design and painter who runs a Mississauga painters agency, confided in me that he was jealous of how well the Apple Store in Yorkdale mall was done in regards to their walls.
The Apple Experience is Seamless
While the Apple Store has had incredible success, with revenues of 2 mil$ per full time employee, the real reason behind Apple’s success is because they make damn good products and make you feel like a part of the family. No other company inspires such brand loyalties. Android users may dislike Apple, but none of them would ever wait overnight for a new Android phone.